
ECCO
Brand manager
Не указана
- Бренд-менеджмент
- Маркетинговые исследования
- Планирование маркетинговых кампаний
- Анализ конкурентной среды
- Teamleading
- Аналитические исследования
- Маркетинговый анализ
- Развитие бренда
- Разработка маркетинговой стратегии
- Marketing Analysis
- Проведение презентаций
- Управление командой
- Аналитическое мышление
- Team management
- Формирование бюджета
- Стратегический анализ
- Разработка концепции
- Английский — C1 — Продвинутый
Role description:
You will work collaboratively with Global HQ and across a variety of functions with global & local colleagues from Marketing, Product, Retail & eCommerce, PR, etc. This position requires consumer empathy, strong interpersonal skills, self-motivation, and attention to details & deadlines. Good knowledge of creative development process (both locally from scratch & adaption of global materials) & execution of the go-to-market plans would be a huge plus.
MAIN FUNCTIONS:
- Lead creative adaptation and localization of the global creative materials, as well as creative development of local materials: OLV, in-store communication, in-mall communication and other formats
- Execute photo shooting of the new products and fashion lookbooks to showcase new collections
- Select and manage creative and production agencies
- Be an internal customer of the in-house Content Studio that develops designs of the banners and promo materials
- Lead consumer research to test new creative materials
- Manage media agencies in execution campaigns of various formats: digital, OOH, in-mall, metro, etc
- Manage marketing communication budget: media, creative adaptation and development, market research
MAIN SKILLS AND COMPENETCIES:
- 2 years of brand management experience within an FMCG or retail company
- At least 1-2 years of experience in planning and executing complex media campaigns. Work with media agencies. Coordination with creative agencies. Analyzing post-campaign reports
- Self-organized. Superior project-management skills - to effectively lead the planning and execution of marketing campaigns and creative development
- Strong creative development skills: briefing and de-briefing creative agencies
- Equally comfortable leading the creative localization as well as creative development from scratch
- Strong presentation skills. Clear communication. Ability to lead the discussion, hear the counterparts and argue own viewpoint
- Genuine interest in fashion retail
- Fluent English
WE OFFER:
- Work in an international company
- Opportunity for growth, trainings and participation in specialized conferences and cross-functional projects
- Extended health insurance program, office doctor
- Flexible working hours from 8.00, 9.00 or 10.00, with opportunity to work remotely on Fridays
- Comfortable work space at business center Linkor, next to Aviapark (metro CSKA)
- 50% discount on all products
- 2 free pairs of shoes per year
- Discount program from Best benefits partners
- Total compliance with labor law
HIRING STAGES :
- Online interview with HR manager (where we outline the basis of our corporate culture and brand history, will discuss your work experience and will understand if our expectations are aligned )
- Online testing ( behavioral and cognitive ability tests)
- Meeting with head of department (office tour)
- Job offer