Tefal

Brand Content Specialist

Не указана
  • Москва
  • Полная занятость
  • Полный день
  • От 3 до 6 лет
Responsibilities:
  • Develop and deploy brand content strategy for brands within GSV portfolio;
  • Coordinate development, adaptation, support and evolution of all GSV brand content: landings, banners, rich banners, pictos, videos, graphics;
  • Work closely with media manager and deliver support of all launches and activations;
  • Content development with creative agencies: preparation of technical brief, content creation, elaboration of the customer journey, monitoring compliance with deadlines, regular interaction with project managers and designers;
  • Organization of local photo & video shootings: briefing, full support of work with contractors and content production.
  • Coordinate and control content publishing plan (calendar);
  • Monitor content performance and improve results over time; analysis and reports preparation;
  • Closely collaborating with Product Marketing and E-com Content teams to create the best consumer relevant content;
  • Ensure content follows industry policies and best practices;
  • Monitoring competitors, benchmarking and reporting
  • Build strong relations and effectively manage third party Agency supplier resource, ensuring adherence to SLA;
  • Share BBP with the Group and Central Asia teams
Requirements:
  • Ability to create the content and evaluate the efficiency of content;
  • 3-5 years’ relevant experience as an agency manager or senior client-side overseeing content development;
  • Strong knowledge of Digital content (landings, PDPs, rich content, e-com assets);
  • Experience in local production: both shootings (photo & video) and creation;
  • Proven track-record of content projects starting from creative idea to evaluation of content efficiency;
  • Passionate about the role of brand content in business and establishing best practices;
  • Proactive, result oriented, responsible;
  • Multitasking and exceptional attention to details;
  • Forward thinking and taking the initiative to anticipate the needs of products and business;
  • Proficiency in English is expected, additional language a plus;
  • Experience in Agency management as well as hard skills in content development.
Conditions:
  • We are glad to see you from the first day: buddy to support the new employee, individual employee introduction plan.
  • We care about you: flexible start and end of the work day, hybrid format (3 days offline/ 2 days online), voluntary health insurance, including dentistry, maternity support programs.
  • We like to develop and grow: online/offline trainings and workshops all year round, workshops on presentation skills SEB Talks, communication with colleagues from other countries and international opportunities.
  • We like to rest together: additional vacation days, club of interests (support of employees’ hobbies), corporate events.
  • We like to delight our employees: gifts for the holidays and anniversary with the firm.
  • We take part in charity projects and support our volunteer employees