Influence Manager

TrueLab Games Studios is an international casino game developer providing stunning games with diverse mechanics and original graphics. We offer a growing portfolio of next-generation games with smooth and engaging gameplay, unique bonus features and authentic top-quality visuals. We live and breathe creativity; professionalism and ongoing development are our core values. We are passionate about what we do and on the constant lookout for like-minded talents to join our team.

Due to active growth and ambitious plans, we are now looking for an Influence Manager to strengthen our team. Our HQ is in Malta, but this is a fully remote position at the beginning as our team is decentralized.

Who you are

The Influencer Manager at True Games is a key role within our marketing team, tasked with shaping the narrative of our brand through strategic partnerships with gaming influencers. This visionary curator will identify, build, and manage relationships with dynamic streamers, bloggers, and content creators, bringing our games and brand to life for a wider audience. The Influencer Manager will play a pivotal role in growing and engaging our community by curating authentic collaborations that elevate our brand’s presence in the gaming world.

What you do

General Responsibilities:

• Partner Sourcing: Identify and recruit influential bloggers, streamers, and content creators across all major platforms such as Discord, Instagram, Telegram, YouTube, and X. Establish strong connections with relevant influencers to build a solid partner network;

• Communication: Engage effectively with influencers and their managers to foster trustful, long-term working relationships and ensure alignment with the company’s goals and brand vision;

• Partnership Development: Develop and nurture long-term partnerships with influencers, negotiate deals, align content strategies with marketing objectives, and evaluate the effectiveness of influencer campaigns to maximize ROI;

• Creative Briefs: Develop clear and concise technical briefs for various advertising formats, ensuring influencers have the necessary information to produce content that resonates with the target audience while staying true to the brand's message;

• Collaborative Projects: Source bloggers and influencers to collaborate on innovative co-creation projects, including game development initiatives (e.g., collaborating with influencers to create a custom slot game);

• Growth Hacking: Focus on innovative growth strategies through native advertising integrations, moving away from traditional ad campaigns to more creative and organic influencer marketing techniques that drive meaningful engagement and growth.

What you know

• Experience: At least 2-3 years of experience in influencer marketing with a proven track record of successful campaigns involving bloggers and streamers, preferably in the fintech, e-commerce, or Web3 industries. A solid portfolio showcasing real achievements and measurable results is essential.

• Technical Stack:

  • A deep understanding of social media algorithms and trends, particularly on platforms such as YouTube, Instagram, X, Telegram, and others;

  • Proficiency in analytics tools (e.g., Tweet Scout) with the ability to evaluate campaign outcomes and describe results through clear, data-driven metrics.

• Tools:

  • Experience with CRM systems for managing relationships and campaigns;

  • Proficiency in project planning and analysis tools such as Notion, Jira, Trello, Google Trends, Google Spreadsheets, etc.

• Additional Requirements:

  • Business-level English proficiency for clear communication with international partners and influencers;

  • An analytical mindset with the agility to adapt quickly to market changes and pivot strategies when necessary;

  • Ability to engage in calls and video conferences with international influencers and partners.

• KOLs Network: A strong, established personal network of key opinion leaders (KOLs) across major platforms, including Telegram, Instagram, X, YouTube, and others, allowing for rapid sourcing and collaboration with influencers.

Why you and us

At TrueLab Games Studios you will find a highly motivated team of talented professionals who truly love what they do, and are always open to innovations and ideas. We offer great opportunities for growth and development. We are enthusiastic about the work we do and hope to gather a larger group of like-minded people! Our team spirit and mutual support inspires us to reach new heights. All our employees are encouraged to use the training materials we provide, and in that way further develop their talents and competencies in our growth-orientated company.