We are looking for a proactive and data-driven CRM Specialist to join our team. The ideal candidate will be responsible for developing and optimizing customer communication strategies to drive engagement, retention, and customer loyalty.
Key Responsibilities:
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Optimize communication channels (email, SMS) to ensure effective CRM campaign delivery
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Develop and execute A/B tests to improve messaging and increase conversion rates
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Monitor and analyze key performance indicators (KPIs) related to CRM initiatives
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Analyze user behavior to identify growth opportunities and improve customer engagement
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Prepare regular reports on campaign performance, retention metrics, and other key data
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Participate in team planning and contribute to CRM strategy development
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Collaborate with marketing and content teams to ensure a consistent customer communication approach
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Design and implement CRM campaigns focused on customer retention and loyalty
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Manually configure marketing communications via Customer.io and other platforms
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Create and integrate email campaigns and other marketing communications across channels
Requirements:
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2+ years of experience in CRM, digital marketing, or customer engagement roles
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Proven experience working with Customer.io is required
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Hands-on experience with CRM platforms (e.g., Customer.io, Braze, Salesforce, or similar)
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Strong analytical skills and experience working with data, segmentation, and campaign performance metrics
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Proficiency in A/B testing methodologies and marketing automation
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Understanding of customer lifecycle and retention strategies
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Excellent communication skills and the ability to collaborate cross-functionally
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Strong attention to detail, organizational skills, and the ability to manage multiple campaigns simultaneously