E-Commerce & Digital Marketing Director

This is a business leadership role - not just e-commerce operations.

One of the leading retail brands in Russia, we are looking for an E-Commerce & Digital Marketing Director to define, scale, and lead the company’s digital and omnichannel growth agenda.

This role is designed for a senior digital leader who combines commercial ownership, strategic thinking, and strong execution. You will own the end-to-end e-commerce ecosystem, from traffic and conversion to customer experience, media efficiency, and profitability.

You will be responsible for building and scaling a high-performing e-commerce business that drives revenue growth, strengthens the brand, and delivers a best-in-class customer experience across all digital touchpoints.

This includes website, mobile app, CRM, marketplaces, media, content, data, and operations, all working as one system.

E-Commerce & Omnichannel Strategy

• Define and execute the e-commerce and digital marketing strategy across owned platforms (website, app) and marketplaces.

• Build a clear roadmap for e-commerce growth, balancing short-term revenue delivery and long-term scalability.

• Develop and lead an omnichannel strategy, connecting online and offline customer journeys.

Revenue, Performance & P&L Ownership

• Own daily e-commerce revenue targets and key KPIs: traffic, conversion, AOV, retention, margins.

• Actively manage commercial levers to drive sustainable growth and profitability.

• Lead pricing, promotions, and performance optimization in close partnership with commercial teams.

Digital Marketing, Media & CRM

• Oversee digital media investments (in-house and agency-led) to drive brand awareness, customer acquisition, engagement, and sales.

• Build and manage a consolidated digital media plan and performance dashboard.

• Lead CRM, personalization, and lifecycle marketing initiatives (email, push, retention programs).

• Develop and execute social media and influencer strategies in partnership with PR and brand teams.

Customer Experience & Platform Development

• Own the end-to-end customer experience across website and mobile app: UX, content, navigation, merchandising, checkout funnel.

• Lead continuous improvement of site performance, content quality, and conversion.

• Ensure data-driven decision-making through analytics, testing, and experimentation.

Partners, Operations & Cross-Functional Leadership

• Lead and manage key external partners: warehousing, fulfilment, payments, customer service, media agencies, tech vendors.

• Drive cross-functional collaboration across marketing, sales, IT, logistics, and customer service.

• Lead large-scale digital projects from strategy and brief to execution and delivery.

• 6–10+ years of experience in e-commerce, digital marketing, or e-business.

• Proven track record of driving e-commerce growth and profitability at scale.

• Strong experience with marketplaces (Ozon, Wildberries, Yandex Market) alongside owned platforms.

• Solid understanding of digital performance marketing, CRM, and analytics (GA 360, SEO/SEM, paid media, social).

• Experience working in international or complex matrix organizations.

• Strong commercial mindset and ability to make data-driven decisions.

• Hands-on leader with experience managing cross-functional teams and external partners.

• Fluent Russian and professional English.

• Genuine interest in luxury and consumer experience.