Key Responsibilities
Content Creation & Production:
-
Develop scripts and create storyboards;
-
Write copy: native captions, intros and conversion-focused posts;
-
Collaborate with the design team: prepare clear briefs and manage deadlines;
-
Publish content across all brand platforms.
Trend Analysis & Forecasting:
-
Monitor global and local social media trends;
-
Analyze audience behavior: what goes viral, how content consumption patterns evolve;
-
Quickly adapt trends to the brand while maintaining a consistent tone of voice;
-
Research TikTok culture, memes, trending formats and evaluate their relevance for the brand.
Analytics & Optimization:
-
Track performance metrics: ER, CTR, reach, saves, shares;
-
Prepare weekly/monthly performance reports;
-
Conduct competitor analysis: posting frequency, tone, visual style, formats and results.
Requirements (Skills & Experience)
-
1-3+ years of experience in SMM or digital marketing;
-
Hands-on experience managing commercial accounts: Instagram, TikTok, YouTube, Pinterest, Facebook;
-
Understanding of platform algorithms and the factors that influence reach and engagement;
-
Ability to analyze audience behavior, content metrics and performance;
-
Strong social media copywriting skills;
-
Ability to create clear and actionable briefs for designers and freelancers;
-
Knowledge of social media trends, meme culture, TikTok dynamics and the ability to adapt them to the brand;
-
Advanced English (spoken and written).
Nice to have
-
Experience working with international markets;
-
Experience in categories such as children’s products or edutainment;
-
Experience using social media scheduling tools and influencer search platforms.
Conditions:
- Schedule: 5/2; 7-hour workday; flexible work schedule.
- Payment for courses, business trips, and conferences for professional development.
- 50% reimbursement of foreign language course fees.
- 50% reimbursement of sports activities fees.
- 50% reimbursement of medical expenses.
- 50% reimbursement of the cost of books of any genre.
- Opportunity to purchase necessary work equipment.
- Paid vacation: 20 working days per year.
- Friendly and responsive team, reasonable management.