Head of marketing/CMO

About Us

AI startup building an interactive adult entertainment product (AI roleplay). We're profitable, growing, and backed by technology that's already proven in the market.

• $120K+ monthly recurring revenue

• ~10 person team across product, engineering, content, and marketing

• International audience, primarily US and Europe

• Goal: 5–10x revenue growth this year while maintaining positive unit economics

We're hiring a Head of Marketing to own our growth end-to-end — from acquisition to retention — and scale what's already working.

Why This Role Is Exciting

This isn't a "run the playbook" job. We have a profitable product, real users, and working channels — but we need someone who can think bigger and find the non-obvious paths to 10x growth. You'll have real equity, real autonomy, and a direct line to the founders.

The Role

You will lead all marketing efforts and be accountable for revenue growth. This includes:

• Defining and executing marketing strategy focused on the highest-impact channels

• Managing and growing the marketing team (currently 2 people: a media buyer and an affiliate manager)

• Making data-driven decisions on where to invest — and where to cut

• Finding creative, non-standard approaches to growth (not just "pour money into affiliates")

What You Must Have (non-negotiable)

These are our hard requirements — born from real experience:

1. Fluency with numbers and unit economics. You can calculate LTV, ROI, and CAC from raw inputs. You think in spreadsheets and dashboards, not gut feelings. You can build a financial model for a marketing channel and defend it.
2. Experience in adult/grey-niche marketing. You understand the unique constraints: platform policies, creative adaptation, the balance between compliant and effective. Pure white-hat or pure black-hat backgrounds don't fit — we operate in the middle.
3. Proven resourcefulness and know-how. You don't just run standard playbooks — you find angles, negotiate deals, build unconventional funnels. When the obvious path doesn't work, you have a Plan B, C, and D. You've done this before and can show results.
4. Active use of AI tools. You use AI in your daily work — for content, analysis, automation, ideation. This signals that you're continuously learning and thinking in the paradigm we build our product in.

What Would Make You a Great Fit (strong plus)

• Experience scaling a digital product or startup from ~$100K to $1M+ MRR internationally

• Management experience: hiring, building processes, holding a team accountable

• Understanding of consumer psychology and what drives engagement in entertainment/adult products

• Background in entrepreneurship, consulting, or mentoring — people who've had to sell with limited resources tend to thrive here

• Breadth of experience across multiple marketing disciplines

What We Explicitly Don't Expect

We know one person can't be an expert in everything. You do NOT need to be:

• A programmatic/RTB specialist or ad tech engineer

• A SEO technician who hand-codes sitemaps

• A brand strategist who builds positioning frameworks from scratch (founders handle this)

• A social media content creator

For areas outside your expertise, we expect you to know enough to hire well and manage intelligently — not to do it all yourself.

Scope of Marketing Channels

The marketing strategy touches these areas. You should have hands-on experience in at least 2–3 and a strategic understanding of the rest:

• Performance Marketing — Google, Meta, TikTok; campaign optimization with a focus on ROI

• Affiliates & Partnerships — CPA/RevShare networks, direct deals

• Email Marketing — segmentation, automation, lifecycle flows

• SMM — social accounts for lead generation

• SEO — organic traffic strategy (we have an external SEO specialist ready to plug in)

• Creative & Growth — viral mechanics, referral programs, experimentation

• Collaborations — influencer and partnership formats

• PR — media relations, press coverage

What We Offer

• Competitive base salary (€3K–5K/month depending on experience) — we pay at market rate for the CIS/Eastern Europe talent pool

• Significant equity package — 1–3% stock options. This is a real co-ownership opportunity, not a token gesture. At our stage (post-Seed, profitable), this is rare and meaningful

• Fully remote, flexible schedule

• Full-time role

• A lean team of strong specialists who genuinely care about the product

• High-impact work with real autonomy — low bureaucracy, high speed

• Direct collaboration with the CEO and CTO

How We'll Evaluate You

We don't just do standard interviews. Expect:

• A conversation about your real experience: specific channels, specific numbers, specific outcomes

• A practical exercise: given our product data, walk us through how you'd prioritize channels and allocate budget

• Questions about unit economics: if we give you our metrics, can you calculate whether a channel is profitable?

• Discussion of your management approach: how you build teams, handle underperformance, and drive accountability

If this sounds like you — apply now. We review every application personally.