Data Analyst (marketing)

The Open Platform (TOP) is the leading tech company developing Web3 innovations in Telegram. TOP is fueling the Telegram economy through both foundational infrastructure and consumer-facing apps. By integrating blockchain technology into day-to-day digital activities, TOP is building a seamless, scalable platform designed for a billion users — accelerating the mass adoption of crypto.

TOP provides a powerful toolkit of funding, expertise, and technology resources, streamlining access to critical tools like wallets, developer resources, SDKs, APIs, and marketplaces. TOP also develops and supports leading ecosystem products including the Wallet in Telegram, Tonkeeper, STON.fi, Getgems, Tribute, and more.

The role focuses on marketing analytics, including building audience segments, preparing campaign data, and analyzing performance. You will work with large datasets, develop dashboards and reports, and support A/B testing to measure and improve campaign efficiency. The goal is to ensure data quality and turn insights into actionable improvements in targeting, retention, and overall marketing effectiveness.

Responsibilities:

• Create target audience segments, generate campaign-ready customer lists, and prepare data exports for messaging campaigns.
• Build and maintain dashboards and regular reports for campaign performance tracking.
• Support A/B testing of messaging content, timing, frequency, and audience targeting.
• Ensure data quality and consistency in communication reporting.
• Develop analytical frameworks for measuring campaign efficiency, incremental impact, and customer value.

Requirements:

• 2+ years of experience in marketing analytics, product analytics, or data analysis.
• Strong knowledge of SQL and ClickHouse and experience working with large datasets.
• Experience with BI tools such as Tableau, Power BI, Looker, SuperSet or similar.
• Experience analyzing campaign performance, customer acquisition funnels, retention, and LTV.
• Ability to build dashboards, automate reports, and present insights in a clear way.
• Familiarity with attribution models and marketing measurement approaches.
• Strong analytical thinking and attention to detail.
• Good communication skills and the ability to work closely with marketing and product teams.

Nice to have:

• Experience with A/B testing and measuring incrementality.
• Basic knowledge of Python.

Why it is a fantastic opportunity:

• Our business is growing at an exponential scale.
• Non-bureaucratic management that focuses on results.
• Regular performance reviews to assess your progress.
• Remote setup with access to our hubs in Dubai, Yerevan, London and Belgrade.
• Compensation for medical expenses.
• Provision of necessary equipment.
• Employees get access to the most advanced AI models via mira.tg.
• 20 working days of paid vacation annually.
• 11 days off per year.
• 14 days of paid sick leave to support your health and recovery when needed.
• Access to internal conferences, English courses and corporate events.