Head of LATAM (Country Manager)

About the Role

Tangem is looking for an entrepreneurial and results-driven Head of LATAM to lead the growth of Tangem products across Latin America.

Your main responsibility will be to develop and scale Tangem as a consumer product in the region, driving revenue growth through a combination of sales, marketing, distribution, and strategic partnerships.

We are looking for a business leader who understands how to bring a product to market, identify the right growth channels, build brand presence, and convert commercial and marketing initiatives into measurable sales results.

You will own the regional growth strategy, lead a local team, and work closely with central sales and marketing functions to accelerate Tangem's expansion across LATAM.

Key Responsibilities

• Drive product growth: Develop and execute a regional strategy to increase Tangem's product adoption, sales, and market presence.

• Own regional revenue: Take full responsibility for sales growth and commercial performance across priority LATAM markets.

• Develop sales and distribution channels: Expand retail, e-commerce, reseller, and strategic partnership opportunities.

• Drive regional marketing strategy: Identify and prioritize effective marketing channels, including digital campaigns, influencer partnerships, community initiatives, brand activations, and local promotions.

• Connect marketing with sales: Ensure that marketing investments and activities contribute to product demand, customer acquisition, and revenue growth.

• Lead the regional team: Manage, coach, and motivate local growth managers, ensuring clear priorities, accountability, and measurable results.

• Identify market opportunities: Understand consumer behavior, competition, and local market dynamics to adapt the growth strategy across different LATAM countries.

• Build scalable operations: Establish KPIs, evaluate channel performance, and optimize resource allocation to maximize commercial impact.

Requirements

• Proven experience in growing and scaling a product in a specific market, ideally within consumer technology, hardware, fintech, e-commerce, or a related industry.

• Strong background in sales, business development, and go-to-market strategy, with demonstrated revenue ownership.

• Solid understanding of marketing and customer acquisition, including digital marketing, influencer marketing, brand development, and other growth channels.

• Ability to develop an integrated Sales & Marketing strategy and prioritize initiatives based on their commercial impact.

• Experience leading and motivating teams, preferably across multiple markets.

• Entrepreneurial mindset, strong commercial judgment, and the ability to execute with limited resources.

• Experience working in an international business environment.

• Strong understanding of LATAM markets and consumer behavior.

• Fluent English.

• Based in Latin America, with flexibility to travel across the region.

Nice to Have

• Experience scaling a physical consumer product through both online and offline channels.

• Background in consumer electronics, hardware, fintech, payments, or crypto.

• Familiarity with cryptocurrency and self-custody products.